Reindeer Racing Draws 1,000 Fans to Finland’s Remote Salla Cup

Around 1,000 spectators braved sub‑freezing weather in Salla, Finland – The weekend event attracted roughly a thousand fans despite icy temperatures and the town’s remote position near the Russian border, about 264 km (164 mi) northeast of Oulu[1].

International visitors came from several European nations – Attendees included tourists from Italy, Norway, Germany, France and other countries, highlighting the sport’s cross‑border appeal[1].

Salla’s reindeer races have roots in the 1950s and are now regulated – According to Lasse Aatsinki, head of the Salla Reindeer Cup, the tradition began when men spent winters in forests without snowmobiles; today the competition features trained male reindeer under formal rules[1].

Hot‑series qualification demands a sub‑1‑minute‑19‑second kilometer – To enter the premier “hot series,” a reindeer must complete the 1‑km (just over a half‑mile) track in 1 min 19 sec or faster, with only the quickest earning a spot in the final race[1].

Pompom won the final race, praised for speed and temperament – Owner Hannu Krupula described the victorious reindeer as “exceptionally fast and smart,” noting its modest appearance does not reflect its good health or feeding[1].

Spectators warmed up with reindeer soup, kampanisu pastry, and winners received lichen – Between heats, fans ate traditional dishes, and the winning reindeer were rewarded with lichen, a favored natural treat[1].