Bunjang Global Expands International Access to K‑pop Collectibles
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Bunjang Global launched to serve overseas K‑pop fans – The peer‑to‑peer platform, created by South Korean secondhand marketplace Bunjang (Bungaejangter Inc.), began operations in July 2023, giving international users direct access to Korean secondhand goods such as photocards and other K‑pop collectibles that were previously limited to domestic shoppers. [1]
Monthly active users grew eightfold by end‑2025 – Global MAUs rose from 430 000 in December 2024 to over 1 million for the first time in August 2025, reaching 3.59 million by December 2025, reflecting expanding demand for Korean pop‑culture items among overseas collectors. [1]
Transaction value jumped 53% YoY, high‑price sales recorded – Overall transaction volume on Bunjang Global increased 53 percent year‑on‑year as of November 2025, with star‑related goods making up more than half of all trades; notable sales include a BTS Jimin photocard sold for 3 million won (US$2 050) in 2024, a MINX autographed album for 2.75 million won, and a signed Kotoko Polaroid for 2.16 million won. [1]
New tools launched to reduce information asymmetry – The platform added a POCA Template and a K WIKI service to help users verify authenticity and learn about K‑pop collectibles, lowering entry barriers for new fans and overseas collectors unfamiliar with Korean merchandise conventions. [1]
AI authentication and quality checks protect overseas shipments – Bunjang employs Corelytics, an artificial‑intelligence‑powered authentication system, to inspect items before sale; for cross‑border orders, partner Delivered Korea conducts an additional quality inspection and notifies buyers of any issues prior to dispatch. [1]
CEO stresses trust over cultural hype for sustainable growth – Choi Jaewha noted that while the global rise of Korean culture fuels demand, long‑term success depends on the platform’s reliability, warning that popularity alone cannot guarantee continued expansion and that users must feel confident spending money on Bunjang Global. [1]
- “As the K‑pop fandom expands globally, demand for star‑related goods continues to rise… The growth of Bunjang Global aligns with this trend.” – Choi Jaewha, chief executive officer of Bunjang.
- “I do not believe the popularity of Korean culture alone can ensure sustainable growth… the most important factor for global users is whether the platform is trustworthy enough to spend money on.” – Choi Jaewha, chief executive officer of Bunjang.