CJ Olive Young Debuts First “Olive Better” Wellness Store in Seoul
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CJ Olive Young launches first Olive Better store – The retailer opened its inaugural wellness‑focused outlet, branded “Olive Better,” in Gwanghwamun, central Seoul on Jan. 30, 2026, and announced a second location in Gangnam later this year [1].
Wellness concept expands beyond K‑beauty – Olive Better broadens Olive Young’s health category into a wider “healthy beauty” wellness sector, targeting rising global demand for wellness‑related consumption [1].
Store features 3,000 products from 500 brands – The Gwanghwamun outlet offers more than 3,000 wellness items across roughly 500 brands and integrates an Olive Better service within the existing Olive Young mobile app to personalize shopping [1].
Domestic footprint reaches 1,394 stores, overseas online only – As of end‑September, CJ Olive Young runs 1,394 stores nationwide, sells abroad solely through e‑commerce, and plans its first U.S. brick‑and‑mortar in California in May, viewing the U.S. and Japan as key markets [1].
2024 profit jumps 32 % to 475.99 billion won – The company reported a net profit of 475.99 billion won (US$329 million) for 2024, a 32 % increase year‑over‑year, with 2025 results due next month [1].
Company official cites offline wellness gap – A CJ Olive Young spokesperson said the global wellness market has grown since the COVID‑19 pandemic but offline touchpoints offering personalized recommendations remain limited, and Olive Better will help address these challenges [1].
- CJ Olive Young spokesperson: “While the global wellness market has continued to grow since the COVID‑19 pandemic, offline touchpoints that provide personalized recommendations and hands‑on experiences remain limited. Olive Better will help address these challenges.”