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“6‑7” Meme Fuels Youth‑Focused Excitement Across NBA, Women’s College Basketball

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Meme‑Driven Phrase Becomes Basketball Lexicon Dictionary.com named “6‑7” the 2025 word of the year, turning the cryptic term into a viral shorthand for scores nearing 67 points[1]. The phrase originated from Skrilla’s 2024 TikTok‑viral track “Doot Doot (6‑7)”, spreading through short‑form video and gaining endorsement from players such as LaMelo Ball and Taylen Kinney[1]. Skrilla declined to define the expression, encouraging fans to assign personal meanings, which helped the meme embed itself in basketball culture[1].

Live Games Trigger Explosive Youth Reactions at 67 Points At Oklahoma’s December 22 women’s game, a buzzer‑beating three‑pointer that pushed the score to 67 sparked a stadium‑wide frenzy among young spectators[1]. A week later, USC’s February 1 women’s matchup saw Yakiya Milton’s free throw to reach 67 elicit the loudest cheer of the night, confirming the meme’s power to amplify crowd energy[1]. These incidents illustrate how the simple numeric milestone now serves as a real‑time rallying point for youth audiences.

Teams Deploy Marketing Tactics to Capitalize on Trend The Charlotte Hornets installed a dedicated “6‑7” camera that activates during timeouts, especially on kids’ days and weekend games, to capture fan reactions and boost engagement, according to CMO Seth Bennett[1]. The initiative reflects a broader strategy among NBA and collegiate programs to embed the meme into the in‑arena experience, treating it as low‑stakes entertainment that drives attendance among younger fans[1]. Executives view the tactic as a cost‑effective way to generate social‑media buzz without altering gameplay.

Coaches and Players Embrace “6‑7” with Gestures and Jerseys Miles Bridges performed the signature hand sign on court, while Maryland coach Brenda Frese wore a #67 jersey to visibly support the craze[1]. LSU’s Kim Mulkey displayed the gesture on the arena’s big screen, and TCU coach Mark Campbell highlighted a combined 67‑point effort by his players, reinforcing the meme’s integration into coaching narratives[1]. Across programs, the trend is described as harmless fun that strengthens the connection between teams and their youthful fan bases[1].

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Timeline

2024 – Skrilla releases the TikTok‑viral track “Doot Doot (6‑7)”, which seeds the “6‑7” meme that later spreads across TikTok, Reddit and sports circles, with the artist refusing to define the phrase and encouraging fans to create their own meaning [1].

Late 2024 – Reddit users notice the “6‑7” pattern in everyday counts and begin posting about it, marking the meme’s first documented online emergence [2].

Early 2025 – NBA star LaMelo Ball references “6‑7” in interviews and on‑court celebrations, accelerating its popularity among teen audiences and linking the phrase to basketball scoring milestones [1].

2025 – Dictionary.com crowns “6‑7” its Word of the Year, highlighting the term’s cross‑cultural reach and cementing its status as a viral linguistic phenomenon [1][2][3].

Nov 2025 – In‑N‑Out Burger quietly removes order number 67 from its ticketing system after the meme draws crowds of teens to its locations, a change confirmed by a Los Angeles employee to People magazine; the chain issues no public comment [2][3].

Dec 22, 2025 – At Oklahoma’s women’s basketball game, a buzzer‑beating three that pushes the team’s score to 67 triggers the loudest cheer of the night, exemplifying how the meme energizes live sports audiences [1].

Feb 1, 2026 – USC’s women’s basketball game sees Yakiya Milton sink a free throw to reach 67 points, prompting an uproar of “6‑7” chants and the most enthusiastic crowd reaction of the evening [1].

Early 2026 – The Charlotte Hornets install a dedicated “6‑7” camera that broadcasts during timeouts on kids’ days and weekends, a marketing move aimed at deepening engagement with younger fans [1].

2026 season – Players and coaches across college and pro basketball adopt “6‑7” gestures, jerseys and on‑court references—Miles Bridges flashes the hand sign, Maryland coach Brenda Frese dons a #67 jersey, LSU’s Kim Mulkey displays the gesture on the big screen, and TCU’s Mark Campbell highlights a combined 67‑point effort—turning the meme into a unifying rallying point [1].

2026 – Teams publicly describe the “6‑7” craze as harmless entertainment that boosts youth engagement, despite some parental bewilderment, reinforcing its role as a low‑stakes cultural touchstone within basketball [1].

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