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Bad Bunny Previews Historic Super Bowl Halftime Amid Rising Conservative Backlash and Alternative Show

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  • Jack Posobiec, left, and Megyn Kelly speak during Turning Point USA's AmericaFest 2025, Friday, Dec. 19, 2025, in Phoenix. (AP Photo/Ross D. Franklin)
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  • Bad Bunny accepts the award for best música urbana album for "Debí Tirar Más Fotos" during the 68th annual Grammy Awards, Feb. 1, 2026, in Los Angeles
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    Bad Bunny accepts the award for best música urbana album for "Debí Tirar Más Fotos" during the 68th annual Grammy Awards, Feb. 1, 2026, in Los Angeles (Credit: Chris Pizzello/Invision/AP) Source Full size
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  • Bad Bunny accepts the award for best música urbana album for "Debí Tirar Más Fotos" during the 68th annual Grammy Awards, Feb. 1, 2026, in Los Angeles
    Image: King5 (Seattle, WA)
    Bad Bunny accepts the award for best música urbana album for "Debí Tirar Más Fotos" during the 68th annual Grammy Awards, Feb. 1, 2026, in Los Angeles (Credit: Chris Pizzello/Invision/AP) Source Full size
  • Bad Bunny attends the 2025 Met Gala in New York City on May 5, 2025.
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    Bad Bunny attends the 2025 Met Gala in New York City on May 5, 2025. Source Full size
  • Turning Point USA CEO Erika Kirk speaks during an appearance on “Fox & Friends” at Fox News headquarters on Tuesday, Dec. 9, 2025, in New York. (Photo by Evan Agostini/Invision/AP)
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    Turning Point USA CEO Erika Kirk speaks during an appearance on “Fox & Friends” at Fox News headquarters on Tuesday, Dec. 9, 2025, in New York. (Photo by Evan Agostini/Invision/AP) Source Full size
  • Turning Point USA CEO Erika Kirk speaks during an appearance on “Fox & Friends” at Fox News headquarters on Tuesday, Dec. 9, 2025, in New York. (Photo by Evan Agostini/Invision/AP)
    Image: Newsweek
    Turning Point USA CEO Erika Kirk speaks during an appearance on “Fox & Friends” at Fox News headquarters on Tuesday, Dec. 9, 2025, in New York. (Photo by Evan Agostini/Invision/AP) Source Full size
  • Image: Newsweek
  • Bad Bunny attends the 2025 Met Gala in New York City on May 5, 2025.
    Image: Newsweek
    Bad Bunny attends the 2025 Met Gala in New York City on May 5, 2025. Source Full size
  • None
    Image: AP
  • Bad Bunny accepts the award for best música urbana album for "Debí Tirar Más Fotos" during the 68th annual Grammy Awards, Feb. 1, 2026, in Los Angeles
    Image: WBNS (Columbus, OH)
    Bad Bunny accepts the award for best música urbana album for "Debí Tirar Más Fotos" during the 68th annual Grammy Awards, Feb. 1, 2026, in Los Angeles (Credit: Chris Pizzello/Invision/AP) Source Full size
  • Bad Bunny accepts the award for best música urbana album for "Debí Tirar Más Fotos" during the 68th annual Grammy Awards, Feb. 1, 2026, in Los Angeles
    Image: King5 (Seattle, WA)
    Bad Bunny accepts the award for best música urbana album for "Debí Tirar Más Fotos" during the 68th annual Grammy Awards, Feb. 1, 2026, in Los Angeles (Credit: Chris Pizzello/Invision/AP) Source Full size

Historic Spanish‑Language Headliner Confirmed Bad Bunny will headline Super Bowl LX halftime on Feb 8, 2026, becoming the first Spanish‑language act to do so, a milestone highlighted during his Apple Music press conference and a Saturday Night Live reveal [1][3][4][8][9]. His Grammy sweep—including Album of the Year for Debí Tirar Más Fotos—underscored his mainstream dominance and fueled excitement among Latino audiences [1][3][4]. The NFL announced the performance will take place at Levi’s Stadium in Santa Clara, California, and will be broadcast on NBC [8][9]. Bad Bunny’s recent Puerto Rico residency drew over 500,000 fans, reinforcing his status as a global streaming powerhouse [8][9].

NFL Projects Record Global Viewership League executives expect the halftime show to attract roughly 150 million viewers worldwide, citing Bad Bunny’s cross‑border appeal [4]. Analysts note that more than 39 million U.S. Latino fans—on average ten years younger than the median viewer—could drive sustained growth for future broadcasts [4]. Roc Nation’s Desiree Perez emphasized the artist’s “stellar career” and six Grammy wins as justification for the league’s choice [4].

Conservative Backlash Spurs Parallel Production Prominent Republicans, including Rep. Marjorie Taylor Greene and former President Donald Trump, condemned the halftime slot as a provocation and announced they would skip the game [2][3][5][6]. Turning Point USA responded by launching an “All American Halftime Show” featuring Kid Rock, Brantley Gilbert, Lee Brice and Gabby Barrett, streamed on its platforms and partner networks [2][5][6]. The alternative program is framed as a “faith, family, and freedom” entertainment option, scheduled for the same halftime window [6]. Donald Trump Jr. publicly endorsed the TPUSA event on X, further polarizing the cultural debate [2].

Multilingual Signing and Pregame Acts Highlight Inclusion The official halftime production will integrate a historic multilingual signing initiative, led by interpreter Celimar Rivera Cosme, bringing Puerto Rican Sign Language to the stage in partnership with LOVE SIGN and Deaf Equality [1]. Pregame performances will feature Charlie Puth (national anthem), Brandi Carlile (“America the Beautiful”) and Coco Jones (“Lift Every Voice and Sing”), with deaf artist Fred Beam providing ASL interpretation [1]. These elements aim to showcase cultural diversity beyond the main performance [1].

Public Opinion Remains Divided A YouGov poll conducted Jan 30‑Feb 2 found 35 % of adults view Bad Bunny favorably, 32 % unfavorably, and 33 % undecided, while 28 % expressed satisfaction with his Super Bowl appearance [5]. Simultaneously, his “ICE out” remark at the Grammys amplified controversy, prompting both applause from fellow winners and condemnation from right‑wing commentators [5][8][9]. The split sentiment reflects broader tensions over language and politics in American popular culture [5][8].

Sources

Timeline

Mar 10, 1994 – Bad Bunny is born Benito Antonio Martínez Ocasio in Bayamón, Puerto Rico, to a truck‑driver father and an English‑teacher mother, later attending the University of Puerto Rico at Arecibo. [3]

2016 – DJ Luian signs Bad Bunny to Hear This Music after discovering his SoundCloud tracks, and his single “Soy Peor” becomes a breakout hit. [3]

Dec 24, 2018 – Bad Bunny releases debut album X 100PRE, establishing him as a leading Latin‑urban artist. [3]

Jun 28, 2019 – Bad Bunny and J Balvin drop collaborative album Oasis, cementing his crossover appeal. [3]

Feb 2, 2020 – Bad Bunny appears during Shakira’s Super Bowl LIV halftime show, marking his first NFL stage exposure. [3]

2021 – Bad Bunny makes his WWE debut, expanding his pop‑culture footprint. [3]

Feb 20, 2021 – Bad Bunny serves as musical guest on Saturday Night Live, boosting his U.S. mainstream visibility. [3]

Oct 21, 2023 – Bad Bunny hosts and performs on SNL, further raising his profile. [3]

2022 – Bad Bunny’s album Un Verano Sin Ti receives a historic Album‑of‑the‑Year nomination, the first all‑Spanish record ever nominated. [3]

Feb 2024 – Bad Bunny co‑chairs the Met Gala alongside Zendaya, Jennifer Lopez and Chris Hemsworth, highlighting his cultural leadership. [3]

Jul 11, 2025 – Bad Bunny begins a 30‑date Puerto Rico residency, reserving nine shows for locals and projecting roughly $200 million in island economic impact. [3]

Sep 28, 2025 – NFL announces Bad Bunny will headline Super Bowl LX halftime, the first Spanish‑language headliner in the show’s history. [3]

Dec 1, 2025 – NFL reveals pre‑game performers (Charlie Puth, Brandi Carlile, Coco Jones) and confirms Bad Bunny as halftime star, also unveiling the first multilingual sign‑language program for the event. [8]

Jan 16, 2026 – Bad Bunny’s Instagram trailer for the halftime show earns over 5.8 million likes and nearly 80 million views, signaling massive digital buzz. [5]

Jan 30 – Feb 2, 2026 – YouGov poll shows 35 % favorability, 32 % unfavorability and 33 % undecided toward Bad Bunny’s halftime appearance, with 28 % satisfied with his upcoming show. [6]

Jan 28 – 29, 2026 – Harvard CAPS/Harris poll records 50 % unfavorable vs. 42 % favorable views of President Trump, reflecting the polarized political backdrop to the halftime controversy. [6]

Jan 27 – 29, 2026 – TIPP poll finds 41 % favorability and 50 % unfavorability for Trump, with 54 % disapproving of his job overall. [6]

Feb 2, 2026 – Bad Bunny wins two Grammy Awards, including Album of the Year for Debí Tirar Más Fotos, and opens his acceptance speech with “ICE out,” sparking a high‑profile pro‑immigration moment. [10][12]

Feb 2, 2026 – Cardi B headlines SNL’s 1,000th episode, celebrating the milestone and fueling rumors she may join Bad Bunny’s halftime show. [2]

Feb 2, 2026 – Cardi B tells NFL Network she is “very excited…very proud” of boyfriend Stefon Diggs’ Super Bowl appearance. [2]

Feb 2, 2026 – Cardi B is slated to perform at Michael Rubin’s Fanatics pre‑Super Bowl party in San Francisco, adding to speculation about a halftime cameo. [2]

Feb 3, 2026 – NFL confirms Bad Bunny as the official halftime headliner, noting his political lyrics on immigration and colonialism draw both praise and criticism. [6]

Feb 4, 2026 – Bad Bunny announces his halftime role on SNL with the line “If you didn’t understand what I just said, you have four months to learn,” emphasizing his cultural impact for U.S. Latinos. [5]

Feb 4, 2026 – Former President Donald Trump calls Bad Bunny’s halftime booking “absolutely ridiculous,” says he will skip the game, and labels the lineup “terrible.” [5][4]

Feb 4, 2026 – Rep. Marjorie Taylor Greene and Fox commentator Tomi Lahren publicly denounce the halftime choice as a provocation. [5]

Feb 4, 2026 – Roc Nation CEO Desiree Perez defends Bad Bunny, citing his four‑time Spotify global top‑streamed status and six Grammy wins as proof he is “the best of the best.” [5]

Feb 4, 2026 – Billboard’s Leila Cobo notes “Spanish is what’s got people all worked up,” while Northeastern professor Amílcar Antonio Barreto explains the language’s role in America’s civic‑cultural divide. [5]

Feb 4, 2026 – NFL projects a record 150 million global viewers for the halftime show, targeting the 39 million U.S. Latino fans who are on average ten years younger than the median viewer. [5]

Feb 5, 2026 – Bad Bunny speaks at an Apple Music press conference, saying he “doesn’t know how I’m feeling,” promises a “huge party,” and highlights a multilingual signing initiative featuring Puerto Rican Sign Language. [7]

Feb 5, 2026 – Turning Point USA announces its “All‑American Halftime Show,” featuring Kid Rock, Brantley Gilbert, Lee Brice and Gabby Barrett, as a conservative alternative to Bad Bunny’s performance. [4][9]

Feb 5, 2026 – TPUSA spokesperson Andrew Kolvet says the show will celebrate “faith, family, and freedom,” offering a “no‑agenda” entertainment option for viewers. [9]

Feb 8, 2026 – Super Bowl LIX (Super Bowl 60) pits the New England Patriots against the Seattle Seahawks at Levi’s Stadium, begins around 6:30 p.m. EST, and airs on NBC with Mike Tirico’s first Super Bowl play‑by‑play assignment. [11]

Feb 8, 2026 – Bad Bunny headlines the halftime show, delivering the first all‑Spanish Super Bowl performance and featuring a historic multilingual sign‑language segment. [1][8]

Feb 8, 2026 – Pregame performances showcase Charlie Puth’s national anthem, Brandi Carlile’s “America the Beautiful,” and Coco Jones’s “Lift Every Voice and Sing,” with deaf artists and interpreters presenting ASL and Puerto Rican Sign Language. [8]

Feb 8, 2026 – Turning Point USA streams its “All‑American Halftime Show” at 8 p.m. ET on X, YouTube, Rumble, Daily Wire+, OAN News and The National Desk, providing a conservative counterprogram during the halftime window. [9]

Feb 8, 2026 – House Speaker Mike Johnson calls Bad Bunny’s halftime pick “a terrible decision,” reflecting ongoing political opposition. [1]

Feb 8, 2026 – Puerto Rican community member RaiNao says the halftime performance is “a huge pride… in our language, with our slang, with music that will represent us,” underscoring its cultural significance. [1]

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