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Patriots‑Seahawks Super Bowl LX Opens With Low‑Key Media Blitz and Record Stakes

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  • FILE - The NFL shield is displayed at midfield during the Super Bowl 59 NFL football game, Feb. 9, 2025, in New Orleans.
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    FILE - The NFL shield is displayed at midfield during the Super Bowl 59 NFL football game, Feb. 9, 2025, in New Orleans. (Credit: AP) Source Full size
  • Patriots and Seahawks kick off Super Bowl festivities with a quieter, calmer, tamer Opening Night
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  • Super Bowl 2026: Time, channel, halftime show, how to watch Patriots vs. Seahawks livestream
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  • FILE - The NFL shield is displayed at midfield during the Super Bowl 59 NFL football game, Feb. 9, 2025, in New Orleans.
    Image: King5 (Seattle, WA)
    FILE - The NFL shield is displayed at midfield during the Super Bowl 59 NFL football game, Feb. 9, 2025, in New Orleans. (Credit: AP) Source Full size

Game Date, Venue, and Broadcast Reach Super Bowl LX will kick off on Sunday, Feb 8, 2026, at 6:30 p.m. ET (23:30 GMT) in Santa Clara’s Levi’s Stadium, the site’s second championship after 2016 [2][3][6][7]. NBC will carry the game nationally alongside Telemundo, Peacock, Hulu + Live TV, YouTube TV, NFL+, and DirecTV, with Mike Tirico and Cris Collinsworth leading the commentary team [2][3][6][7]. The Apple Music halftime show will be headlined by Bad Bunny—the first solo Latin male performer—while Green Day opens, and pre‑game singers include Charlie Puth, Brandi Carlile, and Coco Jones [2][3][5][6][7].

Patriots and Seahawks Field New Leaders New England, seeking a record seventh Lombardi, will be led by rookie quarterback Drake Maye and head coach Mike Vrabel, while Seattle, aiming for its second title, fields veteran Sam Darnold under second‑year coach Mike Macdonald [1][2][3][8]. The Patriots make a league‑record 12th Super Bowl appearance; the Seahawks mark their fourth [2][3][8]. Both teams posted 14‑3 regular‑season records, with New England’s defense allowing just 26 points across three playoff games, a historic low [8].

Seahawks Favored by Betting Markets The BetMGM Sportsbook lists Seattle as a 4½‑point favorite over New England, reflecting confidence in the Seahawks’ defense and recent playoff dominance [2][3][7]. Odds have remained steady across the week, underscoring market expectations ahead of the matchup [2][3][7].

Opening Night Scaled Down, Yet Highly Credentialed The Super Bowl Opening Night at the San Jose Convention Center featured a markedly smaller crowd and reduced media presence, with only about 2,000 credentialed reporters on site out of an anticipated 6,500 total [1]. Patriots quarterback Maye thanked his wife’s baking videos, while coach Vrabel avoided Brady comparisons and wore a novelty slime chain, slinging a slime‑filled chain at Stefon Diggs for humor [1].

Ad Revenue and Viewership Reach New Heights All 30‑second commercial slots sold out before the season began at an average price of $8 million, reinforcing the game’s status as the premier advertising platform [5]. Nielsen reported a record‑breaking average U.S. audience of 127.7 million viewers, surpassing the previous year’s 123.7 million [5]. The NFL also introduced a tactile device to track the ball for blind fans, enhancing accessibility for the live audience [7].

Sources

Timeline

Feb 1, 2015 – The Patriots defeat the Seahawks 28‑24 in Super Bowl XLIX, the franchises’ first championship meeting, a result that later fuels the 2026 rematch narrative [4].

Feb 7, 2016 – Levi’s Stadium hosts Super Bowl 50, where the Denver Broncos beat the Carolina Panthers 24‑10, marking the venue’s inaugural championship and establishing it as a premier NFL site [6].

Feb 3, 2019 – New England wins Super Bowl LIII 13‑3 over the Los Angeles Rams, its most recent title before a seven‑year drought, cementing the team’s record of six championships [7].

2021 – The NFL adopts a schedule that places the Super Bowl on the second Sunday in February, a pattern that continues through the 2026 game [6].

2025 season – Mike Vrabel transforms the Patriots from a 4‑13 record to 14‑3, tying the league’s biggest single‑season win swing and positioning New England for its first Super Bowl since 2019 [1].

2025 season – Sam Darnold guides the Seahawks to a second consecutive 14‑win season, the first quarterback to post back‑to‑back 14‑win campaigns with different teams, while the “Dark Side” defense anchors Seattle’s NFC‑top seed [1].

2025 – Bad Bunny is announced as the first solo male Latin artist to headline the Super Bowl halftime show, promising an all‑Spanish performance that adds a historic cultural milestone [1].

2025 – Former President Donald Trump tells the New York Post the halftime acts are “terrible” and “anti‑them,” and he declines to attend the game, sparking political controversy around the event [1].

Sept 20, 2025 – Eric and Stephanie Canup marry in Yakima, Washington; the officiant, “Referee Reverend” Christina Van Horn, pronounces them “Super Bowl champions” as the couple’s loyalties split between Seattle and New England [12].

Jan 25, 2026 – The Patriots defeat the Denver Broncos 10‑7 in a snowy AFC championship, with rookie quarterback Drake Maye scoring the game‑winning touchdown run and Andy Borregales converting the decisive field goal [2].

Jan 25, 2026 – The Seahawks beat the Los Angeles Rams 31‑27 in the NFC championship, as Sam Darnold throws three touchdowns and the defense forces a turnover on downs inside the 10‑yard line [2].

Feb 2, 2026 – The Super Bowl Opening Night at the San Jose Convention Center runs with a subdued crowd of 2,000 credentialed reporters, while Drake Maye thanks his wife Ann Michael Maye for her viral baking videos and coach Mike Vrabel avoids Brady comparisons, joking about “sliming” Stefon Diggs [10].

Feb 8, 2026 – Super Bowl LX kicks off at 6:30 p.m. ET at Levi’s Stadium, featuring the Patriots vs. Seahawks rematch, Bad Bunny headlining the Apple Music halftime show, Green Day opening the ceremony, and pre‑game performances by Charlie Puth, Brandi Carlile and Coco Jones [6].

Feb 8, 2026 – Betting markets list Seattle as a 4½‑point favorite over New England, reflecting confidence in the Seahawks’ defense and recent playoff dominance [6].

Feb 8, 2026 – At 23 years old, Drake Maye becomes the second‑youngest quarterback ever to start a Super Bowl, joining Dan Marino in age rank and entering as an AP NFL MVP finalist [5].

Feb 8, 2026 – Mike Vrabel eyes a unique player‑coach Super Bowl triumph, aiming to become the first person to win the Lombardi Trophy as both player and head coach for the same franchise [5].

Feb 8, 2026 – New England’s defense allows only 26 points across three playoff games (8.7 ppg), the fewest since the 2000 Ravens, underscoring a historic low‑scoring postseason run [5].

Feb 8, 2026 – The broadcast draws a record 127.7 million U.S. viewers, surpassing the previous high and cementing the game as the most‑watched television event in American history [3].

Feb 8, 2026 – The NFL rolls out new accessibility features, including a tactile device that tracks the ball for blind fans and multilingual ASL signing during the pre‑game and halftime shows [9].

Feb 8, 2026 – Later that evening, NBC’s Mike Tirico also hosts the Winter Olympics primetime show, repeating his dual‑hosting feat from 2022 [6].

Post‑game 2026 – The league announces plans to explore replay review for player‑safety penalties missed by officials, aiming to enhance on‑field safety in future seasons [11].

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