Free One‑Day Online Giveaway Launches Feb 10 McDonald’s will distribute the kits exclusively through McNuggetCaviar.com beginning at 11 a.m. ET on Tuesday, Feb 10, and the offer is limited to a single day with no purchase required [2][3]. The promotion is described as a “match made in heaven” for Valentine’s Day, and the company emphasizes the scarcity of the free kits to drive rapid online traffic [2].

Kit Contains Premium Baerii Sturgeon Caviar and Gift Card Each package includes a one‑ounce tin of Baerii Sturgeon caviar supplied by Paramount, a $25 McDonald’s gift card, a serving of crème fraîche, and a Mother‑of‑Pearl spoon for serving [2][3]. AP reports the caviar as Siberian sturgeon, creating a minor discrepancy in the species cited across outlets [1]. All sources agree the caviar is a high‑end component paired with the fast‑food nuggets.

Promotion Tied to Valentine’s Day and Viral Nugget‑Caviar Trend The giveaway is timed to precede Valentine’s Day, positioning the kit as a romantic novelty [1][2][3]. McDonald’s references the TikTok‑driven “nugget‑caviar” craze that surged after Korean‑inspired chain COQODAQ sold a $100 nugget‑caviar box at a U.S. Open food stand in August, highlighting the growing consumer fascination with upscale fast‑food pairings [2][3]. Marketing language frames the combination as iconic and ideal for “special occasions in life.”

High Caviar Cost Limits Kit Distribution Paramount’s Baerii (or Siberian) sturgeon caviar retails for about $85 per ounce, roughly the price of 166 Chicken McNuggets, which constrains the number of kits McDonald’s can provide [1]. The company did not disclose the total quantity of kits, citing limited supplies, and expects rapid sell‑out due to the free nature of the offer.