Coupang Data Breach Affects 33.7 Million Users, Triggers Compensation Controversy
Updated (9 articles)
Massive breach exposes personal details of over 33 million customers On November 29, personal information—including names, phone numbers, email and delivery addresses – from 33.7 million Coupang accounts was leaked, prompting a police investigation and a two‑day National Assembly hearing that highlighted the scale of the incident [1][3][4]. Lawmakers questioned interim CEO Harold Rogers about the exposure and demanded accountability for the company’s handling of the data [4]. The breach represents roughly two‑thirds of South Korea’s population, underscoring its nationwide impact [1][2].
Compensation plan valued at 1.685 trillion won faces criticism over voucher structure Coupang announced a remediation package worth about 1.685 trillion won (≈ US$1.17 billion), offering each affected user 50,000 won in vouchers [3][4]. Only 5,000 won can be spent on Coupang’s main platform, while the remaining 45,000 won must be used on other sites, including a luxury‑goods marketplace, prompting analysts to label the scheme a promotional tactic that steers spending away from Coupang [2][4]. CEO Rogers asserted the vouchers carry no waiver of civil or criminal actions, but regulators pressed for “meaningful” compensation that victims perceive as remedial [2][3].
Government officials stress accountability and demand clearer legal remedies Labor Minister Kim Young‑hoon expressed doubt that Coupang can be “fixed” without a definitive root‑cause diagnosis, linking the breach to a pattern of alleged cover‑ups and past industrial accidents [1]. The Personal Information Protection Commission’s Song Kyung‑hee placed the burden of proof on the company and highlighted gaps in the data‑protection law regarding monetary damages [2]. Chairman Kim Bom‑suk’s absence from the hearings was condemned as insolent, while a joint public‑private investigation remains pending [4][3].
Forensic analysis points to a former employee, yet official findings remain contested Coupang’s internal forensic review identified a former employee as responsible, recovered the equipment used, and claimed that data from only about 3,000 accounts was saved and later deleted [3]. Science Minister Bae Kyung‑hoon rejected the company’s unilateral assessment, reaffirming that more than 33 million customers were affected and accusing Coupang of malicious intent [1][3]. The government continues to call for a collaborative probe to verify the scope of the breach.
Sources (4 articles)
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[1]
Yonhap: Labor minister rebukes Coupang over data-leak response: Highlights Labor Minister Kim’s skepticism about Coupang’s fix, links breach to past cover‑ups, and critiques the 50,000‑won voucher plan’s split‑use design .
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[2]
Yonhap: Regulator urges meaningful compensation for Coupang data-leak victims: Details the Personal Information Protection Commission’s demand for victim‑centered compensation, notes legal ambiguity on monetary damages, and repeats the 33.7 million‑user impact figure .
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[3]
Yonhap: Coupang says data breach compensation plan not tied to lawsuit waiver condition: Reports CEO Rogers’ claim that vouchers carry no waiver, cites the 1.685 trillion‑won valuation, and describes forensic findings that narrow the leak to 3,000 accounts while the government disputes the self‑assessment .
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[4]
Yonhap: Coupang executives grilled by lawmakers over data leak and compensation plan: Covers the two‑day parliamentary grilling, criticism of the voucher split, founder Kim Bom‑suk’s absence, and confirmation of the breach’s scope and ongoing police probe .
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