Trio Returns for Second Consecutive Super Bowl Spot Bud Light has brought back Post Malone, Peyton Manning, and Shane Gillis for a national advertisement ahead of Super Bowl 60, marking the second year the three appear together. The new commercial follows them on a cross‑country road trip to a wedding, replacing last year’s cul‑de‑sac block party. Bud Light continues its role as the NFL’s official beer sponsor, leveraging the familiar faces to anchor its pre‑game marketing [1][2].

Star Appearance Counts Highlight Ongoing Brand Partnerships Manning will feature in his fourth Bud Light Super Bowl ad, Malone in his fifth, and Gillis in his second, underscoring the brand’s long‑term relationships with the personalities. These appearance tallies are identical across both reports, reflecting Bud Light’s strategy of repeatedly using recognizable stars from prior campaigns. The consistency signals confidence in the trio’s ability to drive consumer engagement during the game [1][2].

$60 Keg Discount Tied Directly to Super Bowl 60 From now through Super Bowl Sunday, Bud Light offers a $60 discount on a keg when shoppers scan a QR code at purchase, a promotion that mirrors the event’s 60‑year anniversary. The discount is available to customers 21 and older and is promoted alongside the ad campaign to boost in‑store sales. Both outlets note the promotion as part of Bud Light’s broader push to increase engagement on game day [1][2].

Post Malone Headlines Exclusive Super Bowl Weekend Concert In addition to the commercial, Post Malone will headline “Bud Light Presents Post Malone & Buddies” in San Francisco on Friday, Feb. 6, as part of the brand’s Super Bowl weekend events. The concert complements the ad narrative and expands Malone’s role from spokesperson to live‑performance draw. The event is highlighted as a key element of Bud Light’s celebration of Super Bowl 60 [1][2].